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UC Marketing

Content Marketing Optimised For Unified Comms Buyers.

Save money on cold lead generation and use content marketing to power your sales cycle.

I’m interested

Happy Customers:

Freshworks hired to write several pieces of content about CRM
Tella uses UC Marketing for content strategy and blog writing
RingCentral hired us to write long form SEO blog posts
Nasstar relies on us for content marketing strategy and blog post creation
Cisco hired Dominic to assist with buyer persona mapping
Cavell hired us to develop content marketing strategy and create briefs for writers

Our services.

We provide three core content marketing services for providers of Unified Comms, Collaboration, and Contact Centre.

Long-form blog posts for unified comms.

Whether you’re starting a blog from scratch or have underperforming content, we will research and write long-form, SEO content to attract buyers to your site.

We’ve grown companies like Modality Systems and Mio from single-digit readers to hundreds and hundreds of thousands of monthly readers.

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Refreshing existing unified comms content.

If you started your own blog posts and saw a traffic spike when you first shared the post on social media, you might be wondering where the views have gone.

Following our content refresh, one post grew from 36,870 monthly views to 302,082 monthly views. This represents 1% growth per £ spent.

What’s a content refresh?

Whitepapers

Thought leadership and vertical experience will forever play a part in the Unified Comms sales cycle. Further down your marketing funnel, there is still a place for eBooks and whitepapers.

As well as copy and design of your whitepaper, we focus on getting your investment seen by the right audience. With every eBook or whitepaper, we’ll advise on a content promotion strategy.

Plan my whitepaper

We’ve worked with Dom since 2018 and his content marketing efforts have directly led to hundreds of sales leads. While it’s difficult to precisely attribute revenue in a business like ours, I estimate Dom’s work has generated at least $1 million in revenue. I begin every sales call by asking customers how they found us, and the most common answer is “I searched on Google, found one of your blog posts, and signed up for a demo”. We are very happy with Dominic’s return on investment.

Tom Hadfield, Mio CEO
Read the Mio success story

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