By Dominic Kent
The year is 2016. I’m about to run my first (non-video) webinar on WebEx. It’s about 1GB fibre connectivity. How dull. The platform itself is clunky—unusable for anyone who’s spent time in …
Continue Reading about The State of Webex 2025: What a Ride It’s Been →
I’ve been working with Nextiva for 4 and a bit years now. In that time, we’ve created content that ranks top of Google, nabs the featured snippet, and gets picked up in AI overviews. It happens …
Continue Reading about How Nextiva Ranks #1 on Google for 100s of Search Queries →
At the risk of sounding like a broken record, the secret to getting your brand featured in Google’s AI overviews is producing great content. That means: If you want Google to reward you, …
Continue Reading about How Pure IP Features in 50+ AI Overviews →
If you’d told me in 2016 that Microsoft Teams would become the backbone of modern work, I might have laughed. Or at least rolled my eyes and opened Slack. Fast forward to 2025, and Teams isn’t just …
Continue Reading about The State of Microsoft Teams in 2025: A Comprehensive Deep Dive →
One of the biggest challenges I see time and again with UC providers is the inability to generate demand through typical marketing efforts. Take an industry event, for example. You’ve spent tens of …
In content marketing, we tend to fret over the next big thing. Hogwash. When has there genuinely been a major shift in content marketing in the past decade? (If you’re thinking “AI” in your …
Continue Reading about The Future of Content Marketing for UC & CC Brands [2025] →
