One of the biggest challenges I see time and again with UC providers is the inability to generate demand through typical marketing efforts. Take an industry event, for example. You’ve spent tens of …
The Future of Content Marketing for UC & CC Brands [2025]
In content marketing, we tend to fret over the next big thing. Hogwash. When has there genuinely been a major shift in content marketing in the past decade? (If you’re thinking “AI” in your …
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How To Optimize Your Content For AI-Enabled Search
One of the hottest digital marketing trends of 2025 and beyond is going to be getting your content marketing picked up by AI search engines. While this might sound a technical and arduous chore, I …
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Why Your UC Blog Isn’t Working – And How To Fix It
Having been in the unified comms industry for half my life (now 17 years as of 2025), I’ve read a lot of blog posts. More than 75% of them go to waste. In fact, the first blog post I ever wrote for …
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Has Branded Search Favorability Killed SEO For Microsoft Teams Partners?
If you’re not already investing in organic content — content designed to be found on search engines — and you sell a Microsoft integration, partner solution, third-party product, etc., then you’ve …
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How Mio Uses Content Marketing To Generate $1m ARR
One of the last things I did as fractional content marketing director at Mio was document all the success we'd had over the last five years. That report lives on in the form of a PowerPoint …
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