How Mio Hit $1m Revenue Through Content Marketing

When taking over the Mio blog in 2018, it was performing at around 50 views per month.

Today, the Mio blog receives an average of 185,000 monthly views.

The domain authority has grown from 6 to 67, meaning we can compete for more competitive keywords and in quicker time.

Conversion rate is consistently 1.3%. This means that 1.3% of those 185,000 monthly views turn into potential customers. That’s 2,405 attempted installs, demo requests, or just people wanting to play around before they buy.

As a result, Mio attributes over $1m in revenue to content marketing alone.

We’ve worked with Dom since 2018 and his content marketing efforts have directly led to hundreds of sales leads. While it’s difficult to precisely attribute revenue in a business like ours, I estimate Dom’s work has generated at least $1 million in revenue. I begin every sales call by asking customers how they found us, and the most common answer is “I searched on Google, found one of your blog posts, and signed up for a demo”. We are very happy with Dominic’s return on investment.

Tom Hadfield, Mio CEO.