By Dominic Kent
I didn’t expect to land here. For most of my career, I’ve defended events. I’ve justified the spend. Backed the strategy. Told clients “this is where deals happen.” But after my latest run of …
Continue Reading about Why Content Marketing Trumps Event Marketing by 10x →
AI is no longer a future conversation. It’s here.It’s everywhere.And most businesses are still figuring out what to do with it. If you spend five minutes on LinkedIn, you’d think we’re all …
If your unified communications or contact center copy sounds like everyone else’s, it’s probably because you’re all using the same tired buzzwords, vague claims, and insider jargon. The …
Continue Reading about The A-Z Of Industry Buzzwords You Must Retire From Your UC Marketing →
I’ve been working with Nextiva for 4 and a bit years now. In that time, we’ve created content that ranks top of Google, nabs the featured snippet, and gets picked up in AI overviews. It happens …
Continue Reading about How Nextiva Ranks #1 on Google for 100s of Search Queries →
At the risk of sounding like a broken record, the secret to getting your brand featured in Google’s AI overviews is producing great content. That means: If you want Google to reward you, …
Continue Reading about How Pure IP Features in 50+ AI Overviews →
One of the biggest challenges I see time and again with UC providers is the inability to generate demand through typical marketing efforts. Take an industry event, for example. You’ve spent tens of …
